# Pigeon Theory

> Pigeon Theory (also "Pigeon Theory") is a web design and development studio in New York City. It designs and builds websites for brands: brand identity, web design, development (custom code, Webflow, Framer), SEO, CMS, e-commerce and payments, analytics, accessibility, and care plans after launch.

Founded by Ali (CEO and co-founder) and Mark (CTO and co-founder): born-and-raised New Yorkers and NYU computer science graduates with over a decade each in technology and finance. They started the studio because they kept seeing good brands with subpar websites, and wanted to bring good tech to all. Clients work with the founders directly.

Contact: hello@pigeontheory.com or https://pigeontheory.com/contact/

## Pages

- [Home](https://pigeontheory.com/): an illustrated, scroll-driven flight through New York that introduces each service.
- [Services](https://pigeontheory.com/services/): what the studio does, with answers to common questions.
- [Work](https://pigeontheory.com/work/): recent websites, each with a case study.
- [Whitepaper](https://pigeontheory.com/whitepaper/): the studio's three theories on building websites (performance, findability, standing out) and the pigeon research behind them.
- [About](https://pigeontheory.com/about/): the founders and why the studio exists.
- [Contact](https://pigeontheory.com/contact/): start a project.

## Services

- Brand + identity: Logo, type, colour, voice. The things people recognise before they read a word.
- Web design: Custom layouts built around your customers, not around a template’s demo content.
- Web development: Hand-built, fast and clean. Custom code, Webflow or Framer: whichever the job actually calls for.
- SEO: Technical, local and content SEO, so the people already looking for you can find you.
- CMS: Edit your own site without filing a ticket. Set up so an actual human can use it.
- E-commerce + payments: Stripe, Shopify, subscriptions, bookings, invoices. Checkout flows that don’t leak money.
- Analytics + conversion: Know what’s working, fix what isn’t. Tracking and testing that pays for itself.
- Accessibility: ADA and WCAG-compliant builds. More customers, fewer demand letters.
- Care plans: Updates, hosting, fixes, and a pigeon on call long after launch day.

## Work

- [Good Daze Energy](https://pigeontheory.com/work/good-daze/): Energy drink brand. A full rebuild of a zero-sugar energy drink's storefront, made to get a thirsty visitor from "what is this?" to a can in their Amazon cart. Live site: https://www.gooddazeenergy.com
- [Optivive](https://pigeontheory.com/work/optivive/): Clinical + performance hydration. One brand, two very different customers. The site asks who you are on the first screen and takes you to the half that was written for you. Live site: https://www.drinkoptivive.com
- [Civneer](https://pigeontheory.com/work/civneer/): Design-build + civil engineering. A site for an engineer-led builder in New York and New Jersey, made to look as considered as the homes they build and to turn a browse into a project enquiry. Live site: https://www.civneer.com
- [NYSSPE NYC](https://pigeontheory.com/work/nysspe/): Professional engineering society. The New York City chapter of the state's professional engineers, moved off an aging WordPress site onto a fast custom platform the board can run itself, from posting an event to scanning tickets at the door.
- [Camber](https://pigeontheory.com/work/camber/): Fintech terminal. A terminal for tokenized cash. Treasury bills, tokenized money market funds and on-chain lending on one screen and one scale, with every number traced to the source it came from.

## Questions

### What does Pigeon Theory do?

We design and build websites for businesses: brand identity, web design, development, SEO, CMS setup, e-commerce and payments, analytics, accessibility, and ongoing care after launch.

### Where is Pigeon Theory based?

New York City. Both founders were born and raised here, and we work with brands in New York and beyond.

### Who runs Pigeon Theory?

Ali (CEO) and Mark (CTO), co-founders and NYU computer science graduates with over a decade each in technology and finance. You talk to them directly, not to an account manager.

### Do you build with custom code, Webflow or Framer?

Whichever the job calls for. Custom code when a site needs it, Webflow or Framer when the client wants to run it themselves with less overhead.

### Can I update the website myself after launch?

Yes. Every site comes with a CMS set up for the people who will actually use it, so changing copy, products or posts does not need a developer.

### Is SEO included?

Technical SEO is built into every site: fast pages, clean markup, structured data and a sitemap. Local and content SEO are available as a service on their own.

### What happens after the site launches?

Care plans cover updates, hosting, fixes and improvements, so the site keeps working long after launch day.

### How do I start a project?

Send us a note through the contact page: what you are building and when you need it. We will tell you honestly whether we are the right fit.