About
Born in New York. Built in New York.
Pigeon Theory is run by the two people who do the work. Both grew up in the city, both studied computer science at NYU, and each spent more than ten years in technology and finance before starting the studio.
We started it because we kept seeing very good brands stuck with subpar websites. Good tech shouldn’t be reserved for the companies that can afford a floor of engineers. We want to bring it to everyone.
(both from here. it shows.)
CEO + co-founder
Ali
Grew up in New York City, working the counter at his father’s bodega in Washington Heights. Studied computer science at NYU, then spent over a decade building technology in finance. With a strong background in UX, he makes sure your design and experience stand out from the pack.
- Learned customer service behind a bodega counter.
- Co-founded a soda brand called Don’t Drink with Mark. That is the can he is holding.
- NYU, computer science.
(yes, he wants you to drink it.)
CTO + co-founder
Mark
Also a New Yorker, also NYU computer science, also more than ten years in technology and finance. He makes sure what we design actually ships, and stays up.
- Used to be a breakdancer.
- Has a perpetually broken finger. The two facts are related.
- Co-founded Don’t Drink with Ali.
- NYU, computer science.
(types fine. do not ask about the windmill.)
Why we started
Good brands deserve good websites.
We have built a brand ourselves, so we know how much goes into the product, the name and the packaging. Then we kept meeting founders who had done all of that well and were let down by the one thing most of their customers see first. That gap is the reason this agency exists.
About the name
The pigeons here have a theory.
New York pigeons don’t get out of your way. They know which bodega opens first, which bench gets the crumbs at lunch, and a few of them ride the subway. Watch them long enough and it’s clear they’re working from a theory.
So do we. Every choice on a site, from the headline to the colour of a button, starts as a theory about your customers, and we test it until it holds up. We named the studio after the pigeons. They were doing it first.
(he is on this page. watch your head.)