Services

One small flock, start to finish.

Strategy, design, build and the care afterwards, from the same people. No hand-offs between agencies, and nothing bolted on at the end.

(nine things, done properly.)

See the work

  1. 01

    Brand + identity

    Logo, type, colour, voice. The things people recognise before they read a word.

  2. 02

    Web design

    Custom layouts built around your customers, not around a template’s demo content.

  3. 03

    Web development

    Hand-built, fast and clean. Custom code, Webflow or Framer: whichever the job actually calls for.

  4. 04

    SEO

    Technical, local and content SEO, so the people already looking for you can find you.

    (page one or bust)

  5. 05

    CMS

    Edit your own site without filing a ticket. Set up so an actual human can use it.

    (no ticket required)

  6. 06

    E-commerce + payments

    Stripe, Shopify, subscriptions, bookings, invoices. Checkout flows that don’t leak money.

    (cha-ching)

  7. 07

    Analytics + conversion

    Know what’s working, fix what isn’t. Tracking and testing that pays for itself.

  8. 08

    Accessibility

    ADA and WCAG-compliant builds. More customers, fewer demand letters.

    (for everyone, on purpose)

  9. 09

    Care plans

    Updates, hosting, fixes, and a pigeon on call long after launch day.

    (we answer the 2 a.m. texts)

Questions

The short answers.

What does Pigeon Theory do?
We design and build websites for businesses: brand identity, web design, development, SEO, CMS setup, e-commerce and payments, analytics, accessibility, and ongoing care after launch.
Where is Pigeon Theory based?
New York City. Both founders were born and raised here, and we work with brands in New York and beyond.
Who runs Pigeon Theory?
Ali (CEO) and Mark (CTO), co-founders and NYU computer science graduates with over a decade each in technology and finance. You talk to them directly, not to an account manager.
Do you build with custom code, Webflow or Framer?
Whichever the job calls for. Custom code when a site needs it, Webflow or Framer when the client wants to run it themselves with less overhead.
Can I update the website myself after launch?
Yes. Every site comes with a CMS set up for the people who will actually use it, so changing copy, products or posts does not need a developer.
Is SEO included?
Technical SEO is built into every site: fast pages, clean markup, structured data and a sitemap. Local and content SEO are available as a service on their own.
What happens after the site launches?
Care plans cover updates, hosting, fixes and improvements, so the site keeps working long after launch day.
How do I start a project?
Send us a note through the contact page: what you are building and when you need it. We will tell you honestly whether we are the right fit.

(ask us anything else. we coo back.)