Case study · Clinical + performance hydration
A split front door, so surgery patients and endurance athletes each get their own site.
One brand, two very different customers. The site asks who you are on the first screen and takes you to the half that was written for you.
Before, and after.
01
Two front doors, not one
The old site spoke to surgery patients, athletes and hangovers on the same page. Now the first screen asks who you are and sends you to a site written for you.
02
Holds together on every screen
The old layout drifted apart on wide monitors and was never built for phones. The new one is designed phone-first and tested up to the biggest displays.
03
A story in the right order
Results, the surgeon behind the formula, then the science: the order a nervous patient actually asks the questions.
04
Tested with real users
We watched patients and athletes use it and fixed what slowed them down before launch.
05
Shorter path to buying
"Buy on Amazon" is in reach on every screen instead of at the end of a long scroll.
06
SEO and custom assets
Clean structure and descriptions for each audience's searches, with new product renders made for the site.
The brief
Optivive sells a drink for people preparing for a medical procedure, and a second product, Optivive GO, for people preparing for a race or a shift. Their existing site put everyone on one long page. A patient getting ready for surgery and an athlete getting ready for a competition should not have to read each other’s website.
What we built
A front door split down the middle: Clinical Readiness on one side, Performance Readiness on the other. One choice, and you are in a site that speaks only to you. The clinical side leads with survey results, the surgeon behind the formula and the science; the performance side has its own voice and its own colour.
What it does for them
- Visitors sort themselves in one click instead of hunting through a menu.
- The clinical story (results, surgeon, formula) is told in the order a nervous patient asks the questions.
- “Buy on Amazon” stays in reach on every screen.