Websites for · Drink + wellness brands

From “what is this?” to the cart.

A drinks or wellness brand has a few seconds to explain why its product is different from everything next to it on the shelf, and most of that traffic arrives on a phone. We build sites that make the case fast and then get out of the way of the purchase.

(from “what is this?” to the cart.)

See the Good Daze Energy case study

What the website has to do

  1. 01

    Phone first

    Laid out for the phone, where most of a consumer brand’s traffic arrives, then for every screen up to the largest.

  2. 02

    The product, in motion

    Custom renders and video made for the site, not a handful of stock-style photos.

  3. 03

    The shortest path to buying

    Every product one tap from the cart, whether that’s your own Shopify store or Amazon.

  4. 04

    One site per audience, when you have two

    If different customers buy for different reasons, the first screen asks who they are and sends them to a site written for them.

  5. 05

    Tested with real people

    We watch real customers use the site and fix what trips them up before launch, not after.

  6. 06

    Found in search

    Clean structure and descriptions written for the searches people actually make, plus the groundwork for AI answers.

  1. Case study · Energy drink brand

    Good Daze Energy

    Five flavours, one promise (energy without the crash), and a straight line to checkout.

    A full rebuild of a zero-sugar energy drink's storefront, made to get a thirsty visitor from "what is this?" to a can in their Amazon cart.

    • Redesign
    • Framer build
    • User testing
    • SEO
    • Custom assets + video

  2. Case study · Clinical + performance hydration

    Optivive

    A split front door, so surgery patients and endurance athletes each get their own site.

    One brand, two very different customers. The site asks who you are on the first screen and takes you to the half that was written for you.

    • Redesign
    • Framer build
    • Two-audience structure
    • User testing
    • SEO
    • Custom assets

Questions

What drink + wellness brands ask us.

Shopify or Amazon?
Either, or both. Good Daze and Optivive send buyers to Amazon in one tap; we also build Shopify stores and subscriptions when you want to own the checkout.
Can you make product photos and video?
Yes. For Good Daze we made new product renders and video for the site.
Do you test before launch?
Yes. On Good Daze and Optivive we watched real customers use the site and changed what slowed them down before it went live. After Good Daze’s rebuild, conversion went up.